Best Graphic Design Portfolios in 2024
The graphic design industry has experienced remarkable growth, with nearly half a million businesses now operating globally-an impressive 11.4% increase since 2020.
As the number of graphic design businesses continues to rise, so does the competition among designers “fighting” for clients and opportunities.
That is why in an increasingly competitive market like this, standing out is essential.
One of the most effective ways to differentiate yourself and stand out amongst your peers is by showcasing a stunning design portfolio that highlights your unique talents and previous work.
To help you do that, we will showcase some beautiful examples of graphic design portfolios that will be an inspirational resource for you on your journey to shaping how your design portfolio will look like!
What is a graphic design portfolio?
A graphic design portfolio displays a selected collection of a designer’s best work, showcasing the designer’s skills, creativity, and adaptability in various design projects.
This portfolio can be presented in many forms, including as a PDF portfolio, or physical portfolio, but the most frequent application is a website with the designer’s or agency’s name where users can interact and view the projects of that individual or company in more detail.
Thus, a designer’s graphic portfolio serves as a visual resume that highlights the designer’s/company’s ability to solve problems, create compelling visuals, and communicate effectively through design.
What should a graphic design portfolio look like?
While portfolios in general have common ‘requirements’ across different professions, here are some of the key elements that can make graphic design portfolios stand out:
1. Bio: A brief introduction about yourself, your background, and your design philosophy.
2. Work Samples: Logos, Print Designs, Digital Designs, Illustrations, Packaging, Motion Graphics, etc.
3. Project Descriptions: Provide context and details for each project, explaining your role and the objectives.
4. Case studies: In-depth analyses of selected projects, highlighting the process, challenges, and solutions.
5. Contact information: Ensure easy access to your contact details so potential clients can reach you easily.
6. Personal Projects: You might include passion projects that demonstrate your creativity and skills beyond client work.
7. Technical Skills: List the software and tools you are proficient in to show your technical capabilities.
8. Testimonials: Include positive feedback from clients or colleagues to build credibility and trust.
8 Graphic Design Portfolio Examples
To showcase how the above-mentioned elements come together in practice, we have selected eight beautiful graphic design portfolios from individual designers and companies to highlight below:
1. Azwedo
First in this list, we are including our own company’s new design look this year, customized from our Webflow template — San Francisco. Here at Azwedo, we offer branding, web design, and product development services.
Our focus is on creating a user-friendly experience across all services. In addition, as just briefly mentioned, we create premium website templates for the Webflow marketplace and already have published more than 140+ web designs across different categories, including SaaS, Agency, Web App, Portfolio, One-Page, Ecommerce, and more.
2. Kummerow Studios
Florian Kummerow is a Creative Director, Videographer, Photographer, and Editor based in Berlin, Germany. Florian started his photography career at 18 when he purchased his first camera, the Sony A7III.
He has a deep passion for content creation and initially began creating content in the eSport sector.
With skills in branding and web design, he creates compelling visual narratives for various clients across different industries.
His portfolio site, created with the Anchiano Webflow template shows his skills in creatively editing the template and giving it a new look that features his unique style and vision.
3. Luxor Construction
Luxor Construction specializes in high-quality building and renovations, transforming designs with precision to create unique and meaningful experiences. Established in 2003, they have a reputation for rigorous workmanship.
Their site beautifully showcases the usage of the Archway Webflow architecture template, shaping it to their brand vision and style.
4. Igloo Media
Igloo Media Group is a digital marketing agency dedicated to enhancing businesses’ online presence.
They offer a comprehensive range of services, including paid media, website development, email marketing, social media marketing, and SEO.
They used the Amsterdam agency website template to showcase their site in a beautiful style with responsive design and user-friendly experience.
5. James Jennings
James Jennings is a creative professional with a dual passion for design and oil painting.
He works as a UI/UX designer by day and transforms into an oil painter by night. James splits his time between Okanagan, Canada and Charleston, USA.
His portfolio website, a beautiful use-case of the Los Angeles Webflow portfolio website showcases his many works with beautiful animations and interactions provided by the awesome template UI design.
6. JustPressPay
JustPressPay specializes in payment processing solutions tailored to different businesses. Leveraging artificial intelligence, the company ensures efficiency and security.
Their website exemplifies stunning web design, showcasing the impressive results achieved through their customization of the Ljubljana Webflow finance template to fit their brand needs and style.
7. Grow that agency
GrowThat is a New York-based marketing agency offering all-inclusive marketing subscriptions for businesses.
GrowThat provides a range of services, including SEO, content creation, and ad campaign management, working closely with clients to achieve their marketing goals.
For their site, they used the Oslo agency website template, customizing it with a flavor of their own, and also reversing the position of the navbar to the bottom portion of the page for a more unique look and easier navigation.
8. Mavi Paez
Mavi Paez is an Innovation Design Manager specializing in creating user-centric products and services.
Her portfolio showcases her work across engineering, business, and art. Highlighted projects include the I&D Mentorship Program, Filtering Oil with Ferrofluids, and leading the Visual Design Team.
The site is a beautiful use-case of the Artful personal portfolio website, customizing her portfolio with a different color palette, using the blue color to add warmth, dynamism, and visual appeal to the site.
How to create a graphic design portfolio?
Like with other websites, there are two main options for creating a new site on the web — code or no code.
Since this blog isn’t focused on this topic, we won’t expand into explanation but we’ll get straight to the point and say that: if you want to build a portfolio website, we believe the best way to do that is through low-code/no-code website builders — the likes of Webflow, Wix, Squarespace, WordPress, and similar platforms.
Once you’ve chosen a website builder (we recommend Webflow for its extensive customization options), you can decide whether to create your own web design from scratch or opt for the convenience of ready-made templates — which still you can customize and shape to your liking by changing the colors, typography, or else to suit your needs.
For Portfolio templates, we recommend checking our resourceful list of personal portfolio websites to find one that aligns with your style and requirements.
As for the how-to-guide of creating a graphic design portfolio in Webflow through a ready-made template, here are the steps you need to take:
1. Find your perfect template
- Head over to the Webflow Template Marketplace.
- Use the filters to narrow down your search based on category, price (free or premium), and popularity.
- Take your time browsing — a good template will have a layout and design that suits your website’s purpose.
2. Test the template (optional but recommended)
- When you find an interesting template, click “Preview in Designer” to open it without purchasing.
- This lets you explore the template’s structure, pages, and components in the Webflow Designer interface.
3. Acquire the template
Once you’ve chosen your template, there are two options:
- Free Templates: Click “Use for Free” to create a new site based on the template. You’ll be prompted to name your site and choose any additional settings.
- Premium Templates: Purchase the template through the marketplace. Follow the prompts to complete the purchase and access the template.
4. Customize the template
Webflow Designer lets you visually edit the pre-built template. You can:
- Replace placeholder text and images with your own content.
- Edit fonts, colors, and styles to match your brand identity.
- Add or remove sections and elements to customize the layout.
- Webflow University has great tutorials to help you navigate the Designer.
5. Manage content (optional — CMS)
- Some templates include Webflow’s CMS (Content Management System) for dynamic content like blog posts or product listings.
- If your template uses a CMS, Webflow allows you to edit and manage that content separately from the design.
6. Make your site responsive (important)
- Webflow allows you to optimize your site for different screen sizes (desktop, tablet, mobile).
- This ensures your website looks good and functions properly on all devices.
7. Preview and publish
- Webflow lets you preview your site on desktop, tablet, and mobile before publishing.
- Once you’re happy, click “Publish” to make your website live. Webflow also offers various hosting options — choose the one that suits your needs.
Conclusion
In today’s competitive design scene, a killer portfolio is your key to unlocking opportunities. This guide gave you the essentials to craft a portfolio that showcases your unique talents and design prowess.
Get inspired by the amazing graphic design portfolio examples we shared, and use the step-by-step tips to build your website through the Webflow website builder platform.
Remember, a pre-made template can be your launching pad — customize it to your taste to reflect your design style and make it your own.
Originally published at https://www.wedoflow.com.
